Archive for December, 2008
Faking It Fails In Web Marketing
Today I received a letter from my bank. It used to be WaMu but is now Chase with the WaMu name until early 2009. The letter is a standard corporate “personal” letter from the Senior Vice President — Chase Business Banking. And if you believe that one, I have some WaMu stock to sell you.
Introduction to Web 2.0 Workshop Materials
I’ve begun teaching a course for the Peninsula College Entrepreneur Institute titled “Intro to Web 2.0.” Beginning with a general definition of Web 2.0 and contrasting it with the approach of Web 1.0 marketing, the class will proceed quickly to explore the impact and implications of Web 2.0 on businesses in general and specific industries [...]
