Workshops & Classes

PC Entrepreneur Institute Web Analytics and PPC Class

May 26, 2010

Stop guessing if your marketing is effective. An introduction to the wealth of customer and market research available from your website metrics and how to us pay-per-click online advertising for market research, analysis and improved return on investment. Using primarily Google Analytics and Adwords, we will look at the psychology of search; analysis of keywords, traffic sources and Key Performance Indicators [...]

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Online Techniques to Increase Revenue Seminar

March 17, 2010

I promised the folks who attended my Peninsula College Entrepreneur Institute seminar on online techniques to increase revenue that you can afford now that I would post at least part of my presentation for download. So here’s the quick posting. I’ll get  back to adding a bit more on the subject shortly.
Meanwhile…
The Summing Up Short [...]

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4 Free Guides to Online Marketing Planning

November 2, 2009

Acutually, this for planning online and traditional small business marketing. You really need to integrate your small business marketing efforts for maximum effect.
What will it take to have “job security” in the future?
Here’s a terrific Op-Ed by Thomas L. Friedman about what has changed in the New Economy and the skills needed to feel financially [...]

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Essential Wordpress SEO Set Up and Settings

February 9, 2009

I promised my class and a consulting client that I’d have my recommendations for the intial Wordpress set up and settings for search engine optimization (SEO) by today. I’ll be writing more on this subject and a great deal more on search engine optimization with Wordpress in particular and CMS sites in general, but for [...]

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Introduction to Web 2.0 Winter 2009 Class Materials

February 2, 2009

I’ve updated the materials for the Peninsula College Entrepreneur Institute, Introduction to Web 2.0 winter 2009 class. For anyone needing the materials, you can download them here:

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Introduction to Web 2.0 Workshop Materials

December 1, 2008

I’ve begun teaching a course for the Peninsula College Entrepreneur Institute titled “Intro to Web 2.0.” Beginning with a general definition of Web 2.0 and contrasting it with the approach of Web 1.0 marketing, the class will proceed quickly to explore the impact and implications of Web 2.0 on businesses in general and specific industries [...]

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