Workshops & Classes
4 Free Guides to Online Marketing Planning
Acutually, this for planning online and traditional small business marketing. You really need to integrate your small business marketing efforts for maximum effect.
What will it take to have “job security” in the future?
Here’s a terrific Op-Ed by Thomas L. Friedman about what has changed in the New Economy and the skills needed to feel financially [...]
Essential Wordpress SEO Set Up and Settings
I promised my class and a consulting client that I’d have my recommendations for the intial Wordpress set up and settings for search engine optimization (SEO) by today. I’ll be writing more on this subject and a great deal more on search engine optimization with Wordpress in particular and CMS sites in general, but for [...]
Introduction to Web 2.0 Winter 2009 Class Materials
I’ve updated the materials for the Peninsula College Entrepreneur Institute, Introduction to Web 2.0 winter 2009 class. For anyone needing the materials, you can download them here:
Beginner’s Guide to Wordpress 2.7
I’m teaching additional classes for the Entrepreneur Institute so here’s the beginner’s training guide to the new verision of Wordpress 2.7. Yes, they’ve completely changed the Administration interface, so if you are planning to upgrade, you may want to take a look at this. I’ll be adding content to this post later this week. For [...]
Introduction to Web 2.0 Workshop Materials
I’ve begun teaching a course for the Peninsula College Entrepreneur Institute titled “Intro to Web 2.0.” Beginning with a general definition of Web 2.0 and contrasting it with the approach of Web 1.0 marketing, the class will proceed quickly to explore the impact and implications of Web 2.0 on businesses in general and specific industries [...]
