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	<title>Carolyn E. Cooper &#187; Workshops &amp; Classes</title>
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	<description>Simply the Stuff To Grow Your Business Now</description>
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		<title>PC Entrepreneur Institute Web Analytics and PPC Class</title>
		<link>http://carolynecooper.com/do/workshops-classes/pc-entrepreneur-institute-web-analytics-and-ppc-class</link>
		<comments>http://carolynecooper.com/do/workshops-classes/pc-entrepreneur-institute-web-analytics-and-ppc-class#comments</comments>
		<pubDate>Wed, 26 May 2010 17:46:08 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[Do Stuff]]></category>
		<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=695</guid>
		<description><![CDATA[Stop guessing if your marketing is effective. An introduction to the wealth of customer and market research available from your website metrics and how to us pay-per-click online advertising for market research, analysis and improved return on investment. Using primarily Google Analytics and Adwords, we will look at the psychology of search; analysis of keywords, traffic sources and Key Performance Indicators [...]]]></description>
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		<title>Online Techniques to Increase Revenue Seminar</title>
		<link>http://carolynecooper.com/do/workshops-classes/online-techniques-to-increase-revenue-seminar</link>
		<comments>http://carolynecooper.com/do/workshops-classes/online-techniques-to-increase-revenue-seminar#comments</comments>
		<pubDate>Thu, 18 Mar 2010 06:14:02 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[Do Stuff]]></category>
		<category><![CDATA[Presentations & Guides]]></category>
		<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[Entrepreneur Institute]]></category>
		<category><![CDATA[increase revenue]]></category>
		<category><![CDATA[online techniques]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[seminar]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=468</guid>
		<description><![CDATA[I promised the folks who attended my Peninsula College Entrepreneur Institute seminar on online techniques to increase revenue that you can afford now that I would post at least part of my presentation for download. So here&#8217;s the quick posting. I&#8217;ll get  back to adding a bit more on the subject shortly.
Meanwhile&#8230;
The Summing Up Short [...]]]></description>
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		<title>4 Free Guides to Online Marketing Planning</title>
		<link>http://carolynecooper.com/do/workshops-classes/4-free-guides-to-online-marketing-planning</link>
		<comments>http://carolynecooper.com/do/workshops-classes/4-free-guides-to-online-marketing-planning#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:36:52 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[Learn Stuff]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[Presentations & Guides]]></category>
		<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=458</guid>
		<description><![CDATA[Acutually, this for planning online and traditional small business marketing. You really need to integrate your small business marketing efforts for maximum effect.
What will it take to have &#8220;job security&#8221; in the future?
Here&#8217;s a terrific Op-Ed by Thomas L. Friedman about what has changed in the New Economy and the skills needed to feel financially [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Essential Wordpress SEO Set Up and Settings</title>
		<link>http://carolynecooper.com/do/workshops-classes/essential-wordpress-seo-set-up-and-settings</link>
		<comments>http://carolynecooper.com/do/workshops-classes/essential-wordpress-seo-set-up-and-settings#comments</comments>
		<pubDate>Mon, 09 Feb 2009 18:16:51 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Wordpress how to]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=220</guid>
		<description><![CDATA[I promised my class and a consulting client that I&#8217;d have my recommendations for the intial Wordpress set up and settings for search engine optimization (SEO) by today. I&#8217;ll be writing more on this subject and a great deal more on search engine optimization with Wordpress in particular and CMS sites in general, but for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Introduction to Web 2.0 Winter 2009 Class Materials</title>
		<link>http://carolynecooper.com/do/workshops-classes/introduction-to-web-20-winter-2009-class-materials</link>
		<comments>http://carolynecooper.com/do/workshops-classes/introduction-to-web-20-winter-2009-class-materials#comments</comments>
		<pubDate>Tue, 03 Feb 2009 01:06:11 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[Entrepreneur Institute]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Peninsula College]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=209</guid>
		<description><![CDATA[I&#8217;ve updated the materials for the Peninsula College Entrepreneur Institute, Introduction to Web 2.0 winter 2009 class. For anyone needing the materials, you can download them here:
Download the Intro to Web 2.0 slideshow in PDF format
Download the Intro to Web 2.0 slideshow in Powerpoint format
Download Intro to Web 2.0 Class Outline in PDF format

Download Marketing [...]]]></description>
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		<item>
		<title>Introduction to Web 2.0 Workshop Materials</title>
		<link>http://carolynecooper.com/learn/news/introduction-to-web-20-workshop-materials</link>
		<comments>http://carolynecooper.com/learn/news/introduction-to-web-20-workshop-materials#comments</comments>
		<pubDate>Mon, 01 Dec 2008 23:40:59 +0000</pubDate>
		<dc:creator>carolyn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Workshops & Classes]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://carolynecooper.com/?p=73</guid>
		<description><![CDATA[I&#8217;ve begun teaching a course for the Peninsula College Entrepreneur Institute titled &#8220;Intro to Web 2.0.&#8221; Beginning with a general definition of Web 2.0 and contrasting it with the approach of Web 1.0 marketing, the class will proceed quickly to explore the impact and implications of Web 2.0 on businesses in general and specific industries [...]]]></description>
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		<slash:comments>0</slash:comments>
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