Peninsula College, in Port Angeles, Washington, is revamping their Business & Continuing Education programs. To that end, they are integrating the Entrepreneur Institute website (formerly pceinstitute.com) into to their main campus website.

Fall Class Registration Starts September 3, 2013

I’m slated to teach the following for Peninsula College Continuing Education:

Intro to WordPress

A WordPress-based website gives you the best value, least work, and most control. Learn the essentials of adding, editing and organizing content, assigning categories and tags, adding images and galleries, embedding video, code, and more. Perfect introductory training for new users and staff. Online access between classes is recommended. Practice area provided. Those bringing their own computers must be able to connect to the Peninsula College WiFi (username and password will be provided in class).

Port Angeles, Lincoln Skills Center, Room 230

  • N150: Evening Class: Mon., 9/23 & Wed., 9/25, 5:30 – 7:30 p.m.
  • N155: Day Class: Sat., 9/28, 9:30 a.m. – 1:30 p.m.

Port Hadlock, 209A West Patison Street

  • T830: Fri., 9/27, 9:00 a.m. – 1:00 p.m.

Master WordPress

For people who want to manage and optimize their fully supported, self-hosted, WordPress-based website. Discover how to optimize settings for search placement; understand how Themes control the look-and- feel; modify your Theme; master plugins; learn Facebook & Twitter integration and more. Online access between classes is recommended. Practice area provided. Those bringing their own computers must be able to connect to the Peninsula College WiFi (username and password will be provided in class).

Note: This class is not for people using a free WordPress.com blog which limits the administrative features available in a full WordPress program installation.

Port Angeles, Lincoln Skills Center, Room 230

  • N165: Evening Class: Mon., 9/30 & Mon., 10/07, 5:30 – 8:30 p.m.
  • N170: Day Class: Sat., 10/19, 9:30 a.m. – 4:30 p.m.

Port Hadlock, 209A West Patison Street

  • T835: Fri., 10/11 & 10/18, 9:00 a.m. – 1:00 p.m.

Intro to Web Analytics

Who visits your website? What do they do there? How are they connecting? Computers, iPhones, iPads, Kindle Fires, Android Phones? Are they finding what they are looking for? And what are they looking for?  Is your social media marketing really working? Is you print marketing really working? Stop guessing. Learn to use free web analytics tools to measure marketing effectiveness and improve results. Learn what drives traffic, your top pages, page optimization, custom reporting and more. This class will be covering the current version of Google Analytics, including the changes to automatic reporting,  mobile device tracking, and segmentation. It will also cover integration  of Google’s Webmaster Tools into your analytics reporting.

Please note, that if this class does not make this semester, I will not be offering it again. Your web analytics is the most important information you can use for evaluating what is working, or not working, with your marketing. 

Port Angeles, Lincoln Skills Center, Room 230

  • N640: Sat., 10/26, 9:30 a.m. – 5:30 p.m.

Creating Content That Works

Learn to create effective “killer” content for your website, social media posts, emails, and more. Get the results you want with better calls to action, keyword and audience targeting, neuropsychology tips, buying cycle strategies, leveraging, and much more. The next level for those who took my Essential Web Marketing course and those wanting to market smarter, not harder. Worksheets and resource guides provided. Online access recommended, but not required.

Port Angeles, Lincoln Skills Center, Room 230

  • N200: Wed., 10/02, 09, 16, & 23, 5:30 – 8:00 p.m.

Port Hadlock, 209A West Patison Street

  • T835: Fri., 9/27, 10/11, 10/18, & 10/25, 2:30 – 5:00 p.m.

If you have any questions or difficulties regarding registration, please contact the Peninsula College Continuing Education Department at:

  • 360-417-6334 or
  • 360-417-6335

If you have any questions regarding the classes themselves, please feel free to contact me via email at: classes@CarolynECooper.com.

Directions to the class locations can be found by clicking on the links below:

Port Angeles

Port Hadlock