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Consulting & Training (Specializing in WordPress Tutoring)

Feeling a bit overwhelmed or confused? Uncertain of your strategy or optimal tactics for reaching your goals? I can provide clarification, recommendations or even a complete plan.  Like building a house — or an effective website — cost is based on your actual needs and requirements.

Some of the questions I’ve answered recently include:

  • I’m launching a new business. What exactly do I need to do promote it online — and what do I do first?
  • I keep forgetting how to update my special projects gallery. (I created a custom, private, password protected video the client could review as needed.)
  • How can I improve visitor response on my site? (Turned out the client simply needed a few simple changes — like the addition of a couple of Calls to Action, include the right keywords and re-focusing content — to increase response (and sales) by over 100% in the first month.)

Along with standard consulting, I can create customized, private-label classes or workshops for you or your organization. For example, I produced a 3 session series for the North Olympic Peninsula Builders Association covering the essentials of marketing in a tough construction economy and a custom workshop on web marketing essentials for the Sequim Farmers market.

The first step is contacting me with your question(s).

 

Website Development

I use WordPress and the Divi theme by Elegant Themes to build sites. Why? Because over 25% of the Internet is now built with WordPress, giving you the largest, strongest, Open Source support community with unparalleled security, and the Divi theme offers you the easiest, most flexible site design platform. In short, you have control with no ugly surprises when you want to make changes; no unexpected, expensive costs or limitations to update your content. And with every site I build, you get custom documentation so you can make changes easily. You remain in control.

If you are unfamiliar with WordPress or Divi, check out our Frequently Asked Questions (FAQ) below.

In some cases, I recommend a client use Shopify or Squarespace for hosting and website development. This is usually when the focus is on e-commerce sales, absolute minimal site maintenance or the desire for a specific feature that’s more cost-effective through Squarespace.

Website development costs vary greatly based on the individual needs and goals.  However, I do have a few packages and ways to reduce your costs.

The place to start is by contacting me with your needs and questions. I’ll provide you with a worksheet to help you clarify your needs and priorities and reduce your costs.

 

Facebook Page Development

At this time, you need a Facebook presence to effectively promote your work. I can help you create a Facebook Page to help you connect with your audience (and ultimately put Facebook to work For You, rather than just make Zuckerberg richer…) If you’d like some hand-holding or simply feel better with some assistance or guidance, I can do that starting at US$60.

FAQ (Frequently Asked Questions)

Do you support other or custom themes?

We occasionally will take on clients using themes other than Divi, particularly those by Elegant Themes or the WordPress defaults, however, we never try to support sites with custom themes. What never? No, never! What never? Well, hardly ever.

What if my plugin is obsolete or no longer supported?

We’ll keep an eye on the plugin and so long as it doesn’t break or cause other problems, such as slow performance or conflicts, it can remain on the site. However, obsolete plugins usually develop problems, and when that happens, we notify you of the issue and suggest up-to-date (and usually better) alternatives.

What about SEO & Speed Optimization?

If you’ve got a spare US$2,000-5,000 to spend on SEO and Optimization services, I’m happy to put you in touch with some folks who specialize in those areas. I can also offer advice and suggestions on how you can make changes over time (First suggestion is to check and see if your hosting service offers an WordPress speed optimization service. Westhost will do it for only US$150/site (though you will want to wait until you’ve gotten all of your site development changes done because it’s a one-time charge).) I can work with you on developing a plan to implement changes over time or provide consultation. (And don’t forget to check out my periodic posts on easy ways to improve site performance.)

What are my payment options?

We use Paypal so all major credit cards and Paypal are accepted.

What is the website development cancellation policy?

If you wish to keep the work presently on the the development site, you must pay for the time and costs to date. If you wish to simply cancel the development, you will be refunded any payments less the non-refundable amount agreed upon at the start. Please note that there is a free consultation and, if agreement to go further, a proof of concept provided.

What is WordPress?

WordPress (WP) is a Content Management System (CMS), which means it’s a complex program website site tool designed to make it possible for non-geeks to add and edit content on the web. WordPress is the dominant, most flexible, Open Source CMS on the web giving it the largest, most responsive support community online. This makes effective websites possible at the tiniest fraction of the cost of custom-built sites as well as making them highly flexible and portable as things change (and we all know things change).

What is Divi?

Divi is a WordPress Theme with an astounding array of easily-to-implement options for site customization and management. It was developed by Elegant Themes, long-established WP theme designers, who has built a large support community (the Divi Nation) around the framework. It allows quick development of professional, efficient websites that can be easily updated without a lot of techy knowledge. If you can post on Facebook, then you can update content on a Divi-based site.

What do WordPress and Divi cost?

WordPress is free (that’s what Open Source means), though you do have to install it on a web hosting server that supports it. This is where a web hosting service comes in. I prefer to have you set up your own web hosting accounting on one of my recommended services (I can help you with that). Your costs for shared hosting should run around US$4-20/month (depending upon how much actual space and bandwidth you need) and for managed WordPress hosting for a single site usually $15-30/month (again depending upon your needs). You can often hit sales on standard shared hosting for as little as $3/month, however, don’t be fooled by unbelievably cheap offers designed to snare you into web owner hell (I’m looking at you GoDaddy). Since I am a licensed developer, I can install and use Divi on multiple sites, however, if you choose to discontinue my services, you will need to get your own license to maintain security updates and program upgrades. A personal license presently runs US$70/year for one site,  or US$90/year for unlimited sites, or $250 for lifetime access on unlimited sites.

What happens if an update breaks my site?

Usually this is due to a plugin problem and we will immediate work to identify and deactivate the offending plugin. Having verified the problem, I will roll-back to the previous version of the site before updating and notify you of the issue. This is normally free of cost, however, certain issues — such as custom plugins, user-created issues, or other time-consuming issues — may be billable. You will be contacted and approval provided before any billable work is begun or charges are made to you account.

Do you offer a guarantee?

Yep. You have a 30-day money-back guarantee. If at any time you are unhappy with the service, I will refund your money for the past 30 days and cancel service. I do not provide refunds for services provided more than 30-days back.