Stop guessing if your marketing is effective. An introduction to the wealth of customer and market research available from your website metrics and how to us pay-per-click online advertising for market research, analysis and improved return on investment. Using primarily Google Analytics and Adwords, we will look at the psychology of search; analysis of keywords, traffic sources and Key Performance Indicators (KPIs); look at website, content and landing page optimization; writing effective ad copy; setting goals; the Google Analytics and Adwords interfaces; multimedia and broadcast ads and much more. Online access between classes is required.

Course ID: N007
Course Location: Port Angeles, Lincoln Center, 905 W. 9th. St.,  Room 208
Time & Dates: 5:30pm – 8:30pm, June 2, 3, 7, 9 & 10
Class fee: US$125 (Scholarships Available through a grant by First Federal Savings & Loan)


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